In the wake of the COVID-19 crisis, people have put an instant premium on health and wellness. Our goal isn’t only to boost our physical health and protect our bodies from the threat of the novel coronavirus. Along with this is to ensure our emotional and mental stability. Ultimately, we hope to foster our overall health and well-being amid the crisis.
For this reason, the health and wellness industry has flourished during this pandemic. Think of the rise of telehealth, remote patient monitoring, and online therapy. Consider the prevalence of home gyms, health wearables, and wellness apps. That is not to mention wellness retreats sprouting elsewhere in the world.
A wellness retreat is a form of travel meant to promote your health and well-being through various physical and mental activities. This form of travel makes sense during the pandemic after people have had home isolation for a year. They’re now looking to travel while fostering their overall well-being.
If you own and run a small-time wellness retreat in your region, here are digital marketing ideas for you:
1. Update your website and promote your wellness services
When it comes to promoting your wellness retreat, your website is the first place to start. If you don’t have a business site yet, consider creating and investing in one. Why? Having a website is no longer an option; it is a requirement for business. If you already have one, be sure to update it with the user experience (UX) in mind.
Like investing in spa parts online to upgrade your wellness center’s amenities, you must also update your website. Ensure its overall aesthetics and functionality for an excellent UX. Why? It is where you’ll showcase your facility and promote your wellness services. It is also where clients engage and do business with you.
2. Implement SEO and PPC campaigns for online visibility and website traffic
Your business and marketing don’t end with your website creation and development. What good is a visually appealing and highly functional website if your target clients won’t find your wellness retreat site online? That is where search engine optimization (SEO) and pay-per-click (PPC) advertising come into the picture.
Both your SEO and PPC campaigns can bolster your wellness retreat’s online visibility and website traffic. SEO involves optimizing your web pages and producing relevant content. It can put your site on the top ranking of the search engine results pages (SERP). On the other hand, PPC entails creating and displaying ads on SERP. But as a form of paid search, you must pay for every successful click, which leads to a boost in your site traffic.
3. Stay active on social media channels
Aside from focusing on your website for your digital marketing, pay particular attention to your social media. Yes, it’s vital to create social media profiles for your wellness retreat business. Whether on Facebook, Instagram, or TikTok, these channels allow you to promote your wellness services and engage with your clients. That’s where social media marketing comes into play.
For one, you can resort to Facebook adverting by choosing an ad format, target demographics, and ad placement. This channel will enable you to advertise your wellness retreat to the right market. The same is true for posting images of your wellness center and services offered on Instagram. Lastly, you can go as far as marketing your wellness retreat on TikTok through promotional video clips.
4. Employ email marketing to promote your wellness center
Email marketing has long been proven viable and effective. In fact, Forbes said it’s the most powerful tool for kicking your business up a notch. It allows you to reach out to your prospects and regular customers and promote your products or services. With this in place, you will be amazed at how it can provide a high return on investment (ROI).
When promoting your wellness center, conduct research to have a list of email addresses. They can be emails of both your prospective clients and regular ones. For your prospective clients, send them promotional emails about the wellness services you offer. As for your regular clients, provide them with updates about your retreat center. You can even offer them discounts and exclusive deals.
Wellness Retreat in the New Normal
It’s evident how the health and wellness industry has boomed during this pandemic. The rise of wellness retreats in various parts of the world is a testament to this. People have seen the health benefits of going to these retreat centers.
But as an owner of a small-time wellness retreat, do what it takes to promote your business. Be sure to consider the digital marketing ideas recommended above. Not only will you get more clients and boost your business profits, but you’ll also help foster the overall health and well-being of people.