When we talk about home construction and renovation, it immediately conjures images of home contractors. Home contractors have areas of expertise, from electrical work to carpentry to roofing service. But for the most part, they specialize in actual home construction and house remodeling.
Amid the COVID-19 crisis, home improvement projects have surged. Many households have either performed DIY house remodeling projects or hired home contractors to do the job for them. As such, it’s best for home contractors to be aggressive in their marketing strategies. That way, they can get more clients and boost their profits during this pandemic.
That said, here are digital marketing tips for you as a home contractor:
1. Promote your services through your updated website
If you’re looking to promote your services as a home contractor, your website is the first place to start. However, update it now to boost its aesthetics and functionality and improve its user experience (UX).
As much as possible, your business website must have a well-structured user interface (UI), streamlined elements, enough whitespace, easy navigation, fast loading time, and relevant content. That way, regular and potential clients will love to explore your website and see what you have to offer.
Once updated, you can now promote your services through the following:
- Introduce yourself as a home contractor via your About Us page.
- Display your portfolio showcasing your previous works from past clients.
- Obtain clients’ testimonials and publish them on your web page.
2. Boost your web presence through SEO
Having an updated website isn’t enough. What good is a visually appealing and highly functional website if your clients and prospects cannot find it online? That’s where search engine optimization (SEO) comes into the picture as a way to boost your online visibility.
The SEO process entails optimizing your website, producing keyword-integrated content, and implementing off-page strategies. When done correctly, expect your web pages to appear on the search engine results pages (SERP) right before your prospects’ eyes.
In addition, don’t forget to optimize your website for local SEO. It’s best to list or update your Google My Business by providing your business name, address, and phone (NAP) details. That way, your web page will appear first on SERP if your potential local clients look for services that you can offer.
3. Increase your website traffic through a PPC campaign
Apart from SEO, there’s another way to increase your online visibility: pay-per-click (PPC) advertising. Your PPC campaign can also significantly boost your website traffic.
A PPC campaign is an advertising model that allows you to display your ads on SERP. However, you have to pay for every successful click. That particular click can lead a user to your web page, thus boosting your website traffic.
For instance, you can create PPC ads about your basement finishing and remodeling service. Your ads get displayed on SERP for service promotion. They will immediately show up when potential clients look for basement renovation services. And that can lead these prospects to your business website.
4. Send personalized emails promoting your services
Another way to promote your services as a home contractor is to send promotional emails. However, there are two key players involved: regular and prospective clients.
As for your regular clients, you already have their emails. As such, you can always keep them updated about your services. You can also go as far as offering them service discounts and exclusive deals. On the other hand, you must research to gather emails from prospective clients. From there, you can send them promotional emails.
When it comes to email marketing, personalization is the key. For the most part, people tag promotional emails as spam. But if they see your personalized emails, they’ll most likely be interested. Who knows? They might end up hiring your services.
5. Stay active on social media for client engagement
There’s no denying the use of social media for marketing your home contracting services. As you may be aware, social media is powerful in this time and age. Not only do people use these channels for personal interactions, but they also utilize them for business. That is where social media marketing comes into the picture.
As a home contractor, you can create social media pages in various channels like Facebook, Instagram, and even TikTok. For one, you can resort to Facebook advertising to target your ads to potential clients. Also, you can display home remodeling images of your work on Instagram. Lastly, social media apps allow you to engage with your clients and do business with them.
At this point, you now know how to promote your services as a home contractor during this pandemic. Consider the digital marketing tips recommended above, from updating your website to staying active on social media. By doing so, you’ll be able to get more and more clients. Ultimately, you’ll be able to boost your business profits amid the COVID-19 crisis!